We are open for business!

Why Daredevils Are The New Black

BYDFAULT Blog Articles and Advice

Your business is complicated enough.  Consider us your time, space and money savers.  You focus on achieving your mission we focus on branding your business through promotional products.

Why Daredevils Are The New Black
Written By: Stephane Boss ~ 5/8/2020

Why Daredevils Are The New Black


To those businesses that are taking the hit, and biting the ground to still find the energy to pivot and re-invent themselves in true entrepreneurship spirit: I commend YOU!

Look around you and you’ll see business owners; nonprofit leaders taking the bull by the horns and finding new opportunities.

Because that’s what it’s all about: new opportunities.

Great leadership shines in tough times.

These businesses and nonprofits went above and beyond to create new opportunities in this time of coronavirus:

L'Experience Paris:
From premium tasting wine, gourmet food, and bakery to take-out and daily menus.

Located in Bellevue and Mercer Island, WA, they are super active on social media and email blast. Not a day that I do not receive an email from them. Might seems a lot for some but with each email comes a new offer or a reminder. They now offer take-out which is new for them. They also have a special Thursday crêpes drive-thru at their location on Mercer Island, WA. And to create more traffic to their locations they now offer a daily menu that is renewed every week. Yes, it takes a LOT of hard work to survive the current crisis.

Nathalie Boss Real Estate:
From one to one real estate education to creating YouTube videos and touring houses virtually.

I was able to observe the change she made to her business almost overnight. When the Governor first announced the quarantine and that Real Estate was not essential, she immediately decided to move forward. She decided to work on strengthening her relationships with her clients and to start a YouTube channel. She created a series of videos to explain the buying/selling process in WA for her french clients and prospects. Knowing that she hates seeing herself on video I am overly impressed. Yes, I know I am biased.

Michael Bruce Image Consulting:
From delivering in-person first-class personal branding and styling advice to podcast and video tips.

I've known Bruce and Pamela for a few years now. I was able to see them grow and add new ways to increase their customer service over time. They help you showcase the best version of yourself with their personal branding style services. They will meet with you, go into your closet and shop the style that best defines you. A lot of the process is done in person as you can imagine.

When the confinement started they had to pivot their business model. Not only they now produce their own podcast but they also provide online video tips. Tips that are very useful to successfully prepare for a virtual meeting.

See by yourself:


Motley Zoo Animal rescue:

Motley Zoo is a nonprofit. They offer pet daycare, and also foster and adoption options. Located in Redmond, WA they are one of the pillars in our community. Their heart and kindness for the animals and people, in general, are unbelievable.

Since March 23rd the daycare is closed and it has been very challenging for them to provide ongoing support to the people and animals they serve.

They have done several asks for donations on social media and will be part of a virtual run starting May 15. More on this event soon. They had to re-imagine how to stay connected with their community and raise funds to keep their mission alive.

As an example, for a donation of $100 you can have a pet to sit at your next virtual meeting!

One of their many creative ideas:


bWyse Internet Marketing:

Wendy and June run bWyse, an Internet marketing company located in Redmond, WA. In addition to developing your website, monitoring, and managing your social media, they also do monthly in-person workshops. Their workshops are a life-changing experience. From a business perspective of course.

With all their events being canceled, they potentially lost one of their key means to generate leads. During their workshops, they provide a huge amount of tips from writing your blog, being visible on search engines to writing efficient email blasts, and more... They also have a very unique way to deliver their message.

Overnight, they switched over to virtual workshops through Zoom. And when I say overnight, they actually did it that fast. I went to a few and they deliver!

See by yourself!


Jackie Phairow Photography:

Jackie is a very talented photographer located in Woodinville, WA. As you can imagine, for Jackie to do her job she must see in-person her clients. Photography is very special as it requires a specific setting and environment. Because Jackie photographs people she needs them to be present. That's not something that can be done online.

After putting some time and efforts to re-think her business, she came up with a brilliant idea: the #frontstepsproject! I really love the idea: She comes to your home and photograph you/your family in front of your house. She will use a zoom lens and stay at a distance to take your photos. Each project gives back to a charity of your choice, which is even better!

I really like how she was able to keep taking photos of people and help her community at the same time.


Buelt2Last Fitness:

Danny is my personal fitness coach located in Redmond, WA. Before the quarantine I was seeing him once a week as part of my running strength plan.

Danny provides 1 to 1 and small group fitness coaching. He has a very personal approach to coaching and many of his clients became friends.

When the gym has to close mid-march he decided to continue coaching people online. Until the gym reopens, he'll provide fitness and mindset coaching through his Instagram and Facebook account. He also created a private Facebook group for his clients where he shares weekly live video with fitness tips and workouts. Some are quite challenging.

Check him out:

Instagram, Facebook, and Facebook private group.

There are many other businesses doing amazing things right now. And I might add them as I learn from them. Know one? Send me their info so that I can share later on. 

WHY Daredevil?

Now, back to the title for this blog. I hope you understand why I used this superhero to share the business transformations above.

These men and women are the Daredevils.

Daredevil’s senses are, with the exception of his absent sight, superhumanly developed, and he has one more sense: a 360 degrees radar “vision”. He can for instance:

  • Determine the ingredients of something he tastes down to 20 mg.
  • Track somebody in the middle of a crowd by sense of smell.
  • “Filter down” the sounds of an entire city to look for a specific conversation happening indoor several miles away.

With a perfect awareness of every moving and immobile object around him as well as incredible reflexes and agility, Daredevil can perform feats such as parrying bullets with his nightstick, ricochet his stick off three thugs and have it come back to his hand or perform acrobatics that would be difficult even for Nightwing.

Oh oh oh wait a minute. What does this even mean? Boss, have you been running or drinking too much lately?!

Let me continue, will you?

Daredevil was taught martial arts by what is possibly the greatest martial artist of the previous generation. He’s a master in several ninjutsu-related disciplines and has integrated numerous other martial arts, including boxing, in his technique. Daredevil normally makes a point of using only non-lethal and appropriate force.

His analytical mind, smarts, lawyer training and remarkable streetwise make him a remarkable detective.

Daredevil’s main “power”, however, is his dedication and lack of fear; he’s been known to take on such vastly overpowered menaces such as the Hulk. While in many ways he is the archetypal “street-level hero”, he has a formidable ability to face the most harrowing problems without flinching, as Mephisto discovered to his dismay.

Ok. Back on track.

A business owner or a nonprofit leader in order to survive in general and in the current situation, must possess a few skills:

  • Awareness: the ability to know and understand what’s going on around you or on a particular subject in real-time.
  • Agility: things are ever-changing in a business environment. Some are predictable some are less predictable. Being agile allows you to keep moving when things are going South.
  • Dedication: strong leaders are committed to their purpose. Their power resides in their dedication in achieving their goals.
  • Lack of fear: to do things one must dare. There is always a good reason for not doing a task. And entrepreneurs will always tell you there’s never a good time and now is the time.
  • The ability to face the most harrowing problems without flinching: when the going gets tough the toughs get going. And now you have that song stuck in your mind. You are welcome. A business owner or nonprofit leader is a problem solver. They shine in difficult situations.

In every business owner and nonprofit leader there is a Daredevil. In every challenge there's an opportunity. Take it!


Stephane "Daredevil" Boss,
BYDFAULT, Branded Products

Share this post!