Promotional Products, Branded Marketing | BYDFAULT Redmond, WA

About Stéphane Boss

My Influences

My name is Stéphane Boss,  I am the owner and founder of BYDFAULT.  Husband of Nathalie, we have three wonderful boys Matt, Alex and Ben.   I was born in the mid 60’s and raised in France.  I relocated to the United States in 2007 to continue a career in sales and marketing with corporate America. 

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Aleksandr Solzhenitsyn on left, my grandfather
on the far right behind.

My grandfather was a printer in Paris.  A pretty well-known one actually.  He was the very first to secretly print Russian author Alexandre Soljenitsyne in 1973 and against USSR’s will (but that’s another story*).  At a young age, I was hanging around these huge linotype machines.  He taught me how they worked, taught me the different type of papers...  But maybe the biggest lesson in life I will keep from him is this: never take things for granted and forge your own opinion after you do your research.  

My grandfather also passed down my ability to follow my gut and do what I think is the right thing to do.

My father was a graphic designer.  As an entrepreneur, he had his own studio in Paris and specialized in direct mail ads.  Growing up, I was in his office every day, and learned how to create brochures and ads; and check for typos.  As a teenager and young adult I swore I would never do what he does.  So ironic isn’t it?  The lessons I learned from being at his side during all those years include:

  • kind patience
  • being meticulous
  • keeping it simple, and
  • an eye for what works and doesn’t - when it comes to branding

AboutStephaneDadAndSons.jpg My dad, me, Matt, Alex and Ben.

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My dad in the middle with his team at the office.

 

And besides running the business and spending time with the family what do I do? I run!

AboutStephane_RunningMountain50Miler.jpgI started to run in 2015 literally with zero experience.  I was hooked and started to run on trails.  Tiger Mountain and Squak Mountain in Issaquah, WA rapidly became my playground.  I now run Ultra distances (50k, 50 miles, 100k…) and currently, I am training for the big one in October 2017: Atacama Crossing (155 miles) in Chile (a self-supported 6-day race in the driest desert in the world).

The more I run, the more I am eager to learn what the human mind/body is capable of.  Probably my perseverance, curiosity and fascination about how I can trick my brain so my legs keep moving is what makes this possible.

I use the same passion and dedication when working with clients.  Always going the “ultra” distance for my clients’ satisfaction!

The ahah moment

Though I said I will never do what my dad did I later edited my saying adding: “If I think I can make a difference doing something different then maybe I will reconsider”.

In 2010 I went to Guatemala with two of my sons to volunteer at a rural school.  It was my first volunteering experience.  This trip overwhelmed me emotionally.  When I came back I was transformed.  Obsessed about how I could give back to the community at a larger scale I called for a family meeting.  And the outcome was BYDFAULT.  I wanted to create a company that will give back by default and from day one.  And that’s what I did.  In August 2012, BYDFAULT was launched. 

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 Volunteering at a rescue center for street children in Tanzania.

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